Business Networking Simplified

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Case Study 3
Strategy

You are likely to be more successful if you poll your networking group in advance as to what kind of a project would be of most interest to everyone. You also will need to do some homework before the group meets to organize the project in order to provide facts, insight and even feedback from others who have completed similar projects so that you can identify the reward(s) people experienced from their participation. When the group meets, ensure that all ideas are considered useful and important so no person feels slighted or left out. Encourage short-term actions so the group can start to experience early successes that help ensure - in their enthusiasm for the project- that they don't try to do too much. Simple goals are often more effective than grand ones.

Follow-up.

Don't underestimate the importance of frequent, encouraging follow-up. Be sure to emphasize successes- both small and large.

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