Business Networking Simplified

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Case Study 16
Specific strategy

First, acknowledge that you have never had the opportunity to help him with his own networking priorities. Then, briefly outline what you think his customer might be interested in if the two of you were, at some future time, to make a joint presentation to that customer.

Ask him to think about what you have discussed together, and suggest that he get back to you when he has had time to think about how this idea might be of interest to his customer.

In the meantime, suggest that the two of you might network together on an issue of interest to him - and demonstrate your willingness to probe your own network to see how contacts you might have could be supportive of his priority interest.

Be patient, and let your networking relationship evolve - naturally.

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